Google Marketing Platform

Better Measurements, Insights & Attribution

Designed ForMarketing Managers and Business Owners

Marketing Made Measurable. Turn Guesswork Into Growth

We can transform your Google Marketing Platform (GMP) into a performance tracking system for your website and marketing campaigns. Marketing stops being a cost and becomes a predictable system for growth.

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  • Google Marketing Platform Implementation Done Right
  • Have Systems to Optimize Marketing for Conversions
  • Data Driven, Integrated & Accurate Reporting You Can Trust
Google Marketing Plaform Partners

Google Marketing Platform is an integrated suite of advertising, analytics, and data tools that helps businesses plan, measure, and optimize their digital marketing.

If Your Measurement Is Broken, Your Marketing is Blind

Google Marketing Platform Mistakes
A typical client experience before we fixed GMP: ” I have Google Analytics, but I’m unsure if it is set up correctly. Additionally, Google Tag Manager seems too technical, and I suspect it may have been configured incorrectly. As a result, I’m left with an incomplete Google Marketing Platform that doesn’t provide useful information and seems to be costing me more each month.”

When your marketing platform is broken:

  • You lose visibility of what’s working
  • You waste budget on ineffective campaigns
  • Reports become unreliable or contradictory
  • You will miss customer Insights

With a Proven Framework to Improve Google Marketing Platform, implemented on 50+ GTM/GA4/GAds client accounts, we have deliver the following results:-

  • Implement a Marketing Made Measurable system
  • Your budget will work smarter
  • Reports will be consistent and trustworthy
  • Automation and optimization actually work
  • Every touchpoint — ad clonversion, form fill, call, or sale — is measured.

A well-set-up Google Marketing Platform accurately tracks, measures, and optimize every marketing effort for maximum ROI & growth

Better Conversion Accuracy, Optimize For Conversions

Know Which Marketing Channel is Working and Reveal Opportunities

Increase Marketing Intelligence, Create Actionable Insights

Some of Our Reviews and Testimonials

Service Features

  • Proven System Builds (over 50+ implementations)
  • Professionally Built by Google Certified Staff
  • System Connections Between GTM, GA4, GAds & Looker
  • Optimized for Google Ads Maximize Conversions
  • Works on WordPress, WIX, Squarespace, etc
  • Tested GTM Formulas
  • Well Documented and Neatly Built Systems
  • Live Testing with Followup Auditing
  • Improvements in Marketing Insights and Performance
  • GTM Formulas for Forms, Buttons, Phone, Calendar , etc

Frequently Ask Questions 

What are the Main Components of Google Marketing Platform?

  • Google Analytics 4 (GA4) – Tracks user behavior across websites and apps; provides event-based insights, attribution, and audiences

  • Google Tag Manager (GTM) – Select and “Tag” events (form fills, phonecalls, etc) as conversions. These Tags signals the event to Google Analytics, Google Ads or other marketing measure paltforms

  • Looker Studio (formerly Data Studio) – Visual reporting tool for creating custom dashboards that combine data from GA4, Ads, Youtube, Social media and many data sources

  • Google Ads (GAds) – Google’s online advertising platform that allows businesses to create ads to reach potential customers on Google Search, YouTube, and partner websites
How long does it take to set up Google Marketing Platform?

Normally the setup build happens over a number of days. When we build tags –  Google Analytics / Google Ads takes up to 24 hours to process and confirm the event tags. Another factor to consider is the frequency of events such as Form submissions or Phone calls that fire off events. We like to match real live conversions with measured events.

Other factors that can add extra time is that state of the website, the components used – there are literally hundreds of different brand of form builders and they all work differently against Google Tag Manager. Also the platform used WordPress vs Wix vs Squarespace can affect the time for implementation. And of course, integration with external software, such as booking or appointment software, requires extra time and effort.

Before we handover the system, we perform a complete audit of the system as part of the completion process.  Reporting can be set to once per week or once per month.

 

I have Google Analytics, why do I need Google Tag Manager?

Website GA4 Events

Google Analytics is designed to measure all events on a websites. There are normally thousands of events on most websites such as a menu click, or a screen scroll. In the image above the GA4 chart shows 5,900 events over 7 days for a relatively small website. So we need a system to select tag key events, Google Tag Manager (GTM) is that system. 

However GTM, can be quite complex to configure it requires a mix of skills ranging from web development, javascript, Google Analytics and Google Ads.

What is a Conversion?

In useful marketing terms – a “conversion” is an event involving an exchange of contact information between the website visitor and your business.

The most popular conversion are:

  • Form Submission
  • A Tracked Phone call
  • An online appointment or Booking
  • An online purchase
  • A Chat or download with mandatory contact information

A key event is any meaningful action a user takes that you want to measure — for example, specific page views, form starts, video plays, or add-to-cart clicks. Key events are normally events that happen before a conversion event as well as the conversion events.

All conversions are key events, but not all key events are conversions.

We have fixed many GTM accounts that confuse Key Events for Conversions. This is an important distinction because most advertising systems are set to maximize for conversions by default.