Google Marketing Platform, Google Ads Marketing & Marketing Tech Partner

 

Designed ForMarketing Managers and Business Owners in Service Businesses

Better Insights & Attribution

Outreach & Lead Generation

Marketing Technology Systems

A trusted partner to work closely with your team to provide marketing technology support. You concentrate on  marketing your business, product and services; we focus on the technology to amplify your marketing efforts.

  • Expert Google Marketing Platform Implementation
  • Google Ads Marketing to Generate Leads
  • Marketing Tech To Assist With Better Marketing Execution
Enquire About Our Service

Google Marketing Platform
Implementation Done Right

Performance Based
Lead Generation

Data Driven, Integrated and
Reliable Marketing Tech

Complete Your Marketing By Adding Some Marketing Tech Expertise

Google Marketing Platform Mistakes

Marketing Tech can be too technical and time consuming to setup or manage for the service-based or product-based marketer. It’s perfectly understandable, it’s a specialisation, but without a solid marketing technology platform:

  • Technology becomes a barrier for marketing execution
  • Lead generation becomes unreliable, with no ROI, just creative and advertising costs
  • Measurement is unreliable and it just creates doubt and uncertainty around your marketing efforts.

Build a complete marketing setup—otherwise competitors will move ahead while you miss opportunities. It would be sad if your competitors had inferior an marketing strategy, services or products but pull ahead due to better lead generation systems or having better marketing tech tools.

Implement a robust marketing tech system to amplify your marketing efforts for data-driven lead generation. 

  • Implement a Marketing Made Measurable Approach
  • Have a Marketing Tech company implement a proven system design (with over 50+ implementations)
  • Have conversion data feedback into your advertising to loop and produce even more conversions
  • Produce easy to understand marketing  reports to serve you and your business management.

A well-set-up Google Marketing Platform accurately tracks, measures, and optimize every marketing effort for maximum ROI & growth

Google Marketing Platform Expertise

For A Solid Marketing Tech Platform

Paid Ads Expertise

For Better Lead Generation That Is Flexible and Controllable

Marketing Tech Partner

To Increase Marketing Intelligence, Create Actionable Insights

Some of Our Reviews and Testimonials

Service Features

  • Proven System Builds (over 50+ implementations)
  • Professionally Built by Google Certified Staff
  • System Connections Between GTM, GA4, GAds & Looker
  • Optimized for Google Ads Maximize Conversions
  • Works on WordPress, WIX, Squarespace, etc
  • Tested GTM Formulas
  • Well Documented and Neatly Built Systems
  • Live Testing with Followup Auditing
  • Improvements in Marketing Insights and Performance
  • GTM Formulas for Forms, Buttons, Phone, Calendar , etc

Frequently Ask Questions 

What Services Do You Offer? and How Can You Help My Business?

At Netology we offer 3 Core Services

  1. Google Marketing Platform Expertise
  2. Lead Generation through Google Ads (Search, PMAX, Video and Display)
  3. Marketing Tech Support (select products)

Our role is to become an extension of your team providing marketing tech services to grow your marketing and business.

We take the pressure off your Marketing department by providing marketing tech expertise.

Why a Marketer Should Not Be the Marketing Technician

A marketer’s job is strategic — understanding the customer journey, designing offers, analysing performance, and driving growth.

A marketing technician, on the other hand, handles the execution layer (GTM setup, GA4 configuration, tagging, CRM integrations, pixel tracking, website event schemas, etc.).

Non-specialists often misconfigure GTM, GA4, enhanced conversions, attribution settings, offline imports, and CRM connections.

Why a Marketer Should Not Be the Marketing Technician

What are the Main Components of Google Marketing Platform?

  • Google Analytics 4 (GA4) – Tracks user behavior across websites and apps; provides event-based insights, attribution, and audiences

  • Google Tag Manager (GTM) – Select and “Tag” events (form fills, phonecalls, etc) as conversions. These Tags signals the event to Google Analytics, Google Ads or other marketing measure paltforms

  • Looker Studio (formerly Data Studio) – Visual reporting tool for creating custom dashboards that combine data from GA4, Ads, Youtube, Social media and many data sources

  • Google Ads (GAds) – Google’s online advertising platform that allows businesses to create ads to reach potential customers on Google Search, YouTube, Google Services (Gmail, Maps, Apps, Discover, etc) and partner websites
I have Google Analytics, why do I need Google Tag Manager?

Website GA4 Events

Google Analytics is designed to measure all events on a websites. There are normally thousands of events on most websites such as a menu click, or a screen scroll. So we need a system to “tag” and select the key events, and to go one step further, tag conversion events, Google Tag Manager (GTM) is that system.

However GTM, can be quite complex to configure it requires a mix of skills ranging from web development, javascript, analytics and Google Ads.

Google Ads Call Tracking

Google Ads Call Tracking

What is Google Ads Call Tracking? Google Ads call tracking is a type of conversion tracking. It is a free service that is part of Google Ads. It is great call tracking solutions because it can attribute the Google Campaign, Adgroup, Ad and keywords for creating the...

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